About Posture Form Pillows

We want to help Australians Sleep Deeper, Feel Healthier and have more Energy.

Posture Form Pillows the best pillows in Australia

Our journey began in 2004 when co-founders Andrew and Lone Lawson established their first business that distributed wellness products to the healthcare industry. Andrew’s dedication to health and fitness, as an elite swimmer, combined with Lone’s passion for minimalistic design and sustainability, led them to focus on innovative designs to improve sleep, posture, and overall well-being.

They recognised the need for a better ergonomic pillow to address the importance of sleep posture – in assisting the neck, shoulder and hip problems – that health practitioners were treating on a daily basis.

Today, they live on the Gold Coast, HQ of Posture Form Pillows, and are proud parents of Nina, Sam and Mille. They are grateful for the opportunity to build a business that reflects their shared values and vision while enjoying the beautiful nature & lifestyle of the QLD coast.

A Pillow for better health

Years of research & development led to the launch of Posture Form Pillows in 2016. The mission was to provide the most comfortable, eco-friendly, and supportive pillows available.

Our pillows are made sustainably here in Australia using our NexGen foam, a non-toxic and recyclable foam infused with the super-conductive natural mineral graphite.

We are proud to be completely sustainable and plastic-free. Our NexGen foam is GECA certified (Good Environmental Choice Australia), and our pillows feature a removable cover made from an eco-luxe TENCEL blend.

Relief from pain & better sleep

Our pillows have gained a reputation for their quality and effectiveness, and our customers as well as the clinic owners we work with swear by them. We continue to receive the most amazing feedback from people who have been suffering from a variety of sleep related health problems.

We are committed to helping Australians achieve a better night’s sleep and alleviate discomfort caused by poor sleeping habits.

Thank you for choosing Posture Form Pillows for your clinic, we look forward to helping you and your clients achieve better sleep posture and a more comfortable night’s sleep – and to providing you with the best pillows in Australia for years to come!

Lone, Andrew & the Posture Form Team